As with a sculpture or painting, photography plays an important functional and expressive role in our identity. Our approach reflects our personality and craft, and can be communicated using a variety of directional themes.

Imagery is broken into the following themes. Use these themes to inspire any future art direction and shoots. See below for a detailed description of each theme and how they can be achieved.

We don’t want to always give the game away to our audience. We want to create a subtle sense of intrigue and discovery when our customers go on a journey with us. Giving them a glimpse of our craft and, of course, the iconic OEM brands we work with in our studio. We use light, shadow and interesting crops to give our audience a peek into our world.

A large portion of our audience never drive our products - they are a piece of kinetic art and it’s important that that’s how we shoot them. Using interiors, lifestyle settings and architecture helps our audience see the craft and beauty of our pieces.

Scale can be shown in a variety of interesting and creative ways. We must use a diverse range of approaches here to ensure content never feels repetitive. We use people, architecture, original models and landscapes to help depict scale. Like in the below examples, look for subtle crops and creative use of depth of field to show scale.

We know a large portion of our audience purchase our pieces as an addition to their extensive collections. Our products are collectibles and limited editions, so we make sure we show our audience our pieces in this context. This may be an extensive collection of Aston Martins or our Bugatti Baby II in every colour.

The below outlines general imagery principles. Use them as a reference when planning art direction and shoots. Never forget, these are pieces of art, not toys.

Digital Platform >