Communication Journey
01. ATTRACT
CATCHING CUSTOMERS’ ATTENTION AND DRAWING THEM IN
• Primary signage outside
• Cars view from the big windows
• Cars outside
• Sandwich Board
02. EXPLORE
ENCOURAGING CUSTOMERS TO GET TO KNOW HEDLEY STUDIOS, ITS HERITAGE AND ITS CARS
• Cars selection inside
• Beautiful imagery inside
• Digital screen
• Easels
• Leaning lightbox
• Pliths and cars details to explain history and legacy
03. DISCOVER & ENGAGE
TAILORING EXPERIENCES AND BUILDING PERSONAL RELATIONSHIPS WITH CUSTOMERS
• Print collaterals
• Customisation area
• Takeaways
• Digital interaction (Spotify collaboration)
Messages Examples
01. ATTRACT
Redefining art.
A pioneering perspective
Changing perceptions of what art can be, we transform remarkable heritage into
sculptural icons.
At Hedley Studios, we create drivable art pieces.
02. EXPLORE
Unique pieces.
An extraordinary treasure
The Collection.
Effortlessly balancing unbridled creativity and meticulous design.
Explore cutting-edge technology innovations, design masterpieces, and captivating stories that redefine automotive excellence.
03. DISCOVER & ENGAGE
Part of a legacy.
A legend in the making
Ignite curiosity, wonder and surprise.
Craft exclusive signature commissions that showcase our masterpieces in a unique way.
NEW ASSET FOR RETAIL
HALFTONE TREATMENT FOR CAR PHOTOGAPHY
01. ATTRACT
HOW DO WE DO IT?
- Illunimated brand signage
- Car edition podiums
- Reception
PRIMARY SIGNAGE
“Take inspiration from the light and shadows of the Hedley Studios workshop”
SECONDARY SIGNAGE
Metallic finish
02. EXPLORE
Encouraging customers to get to know Hedley Studios, its heritage and its cars
HOW DO WE DO IT?
- Car edition podiums
- Brand messaging
- Digital content screens
- Campaign easels
- Illuminated brand signage
- Brand materials palette
03. DISCOVER & ENGAGE
Tailoring experiences and building personal relationships with customers
HOW DO WE DO IT?
- Print collaterals
- Customisation areas
- Takeaways
- Digital interaction (Spotify collaboration)
- Hedley’s staff


