Communication Journey

01. ATTRACT

CATCHING CUSTOMERS’ ATTENTION AND DRAWING THEM IN

• Primary signage outside
• Cars view from the big windows
• Cars outside
• Sandwich Board

02. EXPLORE

ENCOURAGING CUSTOMERS TO GET TO KNOW HEDLEY STUDIOS, ITS HERITAGE AND ITS CARS

• Cars selection inside
• Beautiful imagery inside
• Digital screen
• Easels
• Leaning lightbox
• Pliths and cars details to explain history and legacy

03. DISCOVER & ENGAGE

TAILORING EXPERIENCES AND BUILDING PERSONAL RELATIONSHIPS WITH CUSTOMERS

• Print collaterals
• Customisation area
• Takeaways
• Digital interaction (Spotify collaboration)

Messages Examples

01. ATTRACT

Redefining art.
A pioneering perspective

Changing perceptions of what art can be, we transform remarkable heritage into
sculptural icons.

At Hedley Studios, we create drivable art pieces.

02. EXPLORE

Unique pieces.
An extraordinary treasure

The Collection.

Effortlessly balancing unbridled creativity and meticulous design.

Explore cutting-edge technology innovations, design masterpieces, and captivating stories that redefine automotive excellence.

03. DISCOVER & ENGAGE

Part of a legacy.
A legend in the making

Ignite curiosity, wonder and surprise.

Craft exclusive signature commissions that showcase our masterpieces in a unique way.

NEW ASSET FOR RETAIL

HALFTONE TREATMENT FOR CAR PHOTOGAPHY

01. ATTRACT

HOW DO WE DO IT?

  1. Illunimated brand signage
  2. Car edition podiums
  3. Reception

Furniture, Fixtures & Finishes

PRIMARY SIGNAGE

“Take inspiration from the light and shadows of the Hedley Studios workshop”

SECONDARY SIGNAGE

Metallic finish

02. EXPLORE

Encouraging customers to get to know Hedley Studios, its heritage and its cars

HOW DO WE DO IT?

  1. Car edition podiums
  2. Brand messaging
  3. Digital content screens
  4. Campaign easels
  5. Illuminated brand signage
  6. Brand materials palette

Hierarchy Design Study

03. DISCOVER & ENGAGE

Tailoring experiences and building personal relationships with customers

HOW DO WE DO IT?

  1. Print collaterals
  2. Customisation areas
  3. Takeaways
  4. Digital interaction (Spotify collaboration)
  5. Hedley’s staff

Discover & Engage

PHYISICAL BRAND EXPERIENCE

Tier 1

Physical Store


Tier 1 Document

Tier 3

Vehicle Podiums & Displays


Tier 3 Document